Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Why SEO is so important for a website?
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: … Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
- Create meta tags. …
- Place strategic search phrases on pages. …
- Develop new sitemaps for Google and Bing. …
- Submit website to directories (limited use).